Focus on what matters: Pour your attention into buckets

Some days it’s one interruption after another. Your interruptions are interrupted. And some days you let it happen: Everyone gets a hearing, and email is your to-do list. You guard your purse, but you squander what’s really precious: your energy and attention.

I’m guilty. I think we all are, at times. It’s hard to keep the main thing the main thing.

I once received advice on focus from someone who is very good at focus. Think of the most important activities you engage in, he said, and create a mental bucket for each. Each bucket is a non-urgent but important arena of activity that creates value and contributes to success in the long run. There might be three buckets on your list, or four, or five. Probably not more than five.

Now picture pouring your energy and attention into those buckets, he said. Keep that list in front of you as a daily guide. The list will not banish the fog of the urgent, but its light will sometimes cut through.

My list has four buckets which have remained stable for two years now. The buckets are People, Process, Leadership, and Strategy. Within each bucket, I have one to three focus areas. In the People bucket, for example, I have “grow the team”, “develop talent”, and “build relationships.”

Within each focus area, I have one to four activities. Here I get more specific about what I mean by “grow the team,” and so on. These activities change – I revise the list every few months to keep it current.

The particulars of my list are not important; you’ll have your own buckets, areas of focus, and activities.

Your buckets and areas of focus do not replace documented strategies and plans. Buckets are more personal; they embrace these externalities and relate them to how you spend your personal resources. Your focus areas will also include matters of ongoing importance that tend to be absent from timebound, project-oriented plans.

The list will seem obvious when you create it, but even the obvious becomes obscured when fatigue lures you toward distraction or when people are trying to interest you in minor fires here and there.  Fatigue and fires are real and unavoidable. But when you have energy on tap, fill the important buckets first.

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